Brand Analyst - Mama's Choice Indonesia

About Us

Mama's Choice is a trusted care brand dedicated to every stage of motherhood from pregnancy to postpartum and beyond. We offer safe, natural, and halal-certified products specially formulated for Asian mums and babies.

With a mission to make fulfilling motherhood accessible to all, we deliver high-quality essentials at reasonable prices, ensuring every mother can care for herself and her little one with complete peace of mind.

The Role

As the Brand Analyst, you will support the brand and livestream channel by executing day-to-day operations, researching market trends and competitors, and producing creative content. Additionally, you will drive product messaging through data analysis and cross-functional collaboration to solve problems and assist with brand events.

Key Responsibilities:

• Support the creation and articulation of the product and brand narrative, particularly within the Livestream channel.
• Provide support for the daily execution, planning, and data analysis of livestreams. This includes content production (if necessary), content research, and competitive reviews.
• Conduct research on brands, products, market trends, pricing analysis, key ingredients, and competitive claims.
• Assist with other brand and production duties as required, including but not limited to content production and event support.
• Exhibit creativity in problem-solving and engage in cross-functional collaboration to achieve objectives.

Requirements:

• A must-have: willingness to rapidly learn, adapt, and operate effectively in a fast-paced, high-demand environment with minimal oversight.
• A bachelor's degree in any major is required.
• One (1) year of experience is preferred; however, fresh graduates are welcome to apply.
• Possess critical thinking skills to connect basic concepts to link with brand adjectives.
• Excellent interpersonal and communication skills, with the ability to comfortably initiate and maintain professional relationships.
• Have basic copywriting (in English and Bahasa Indonesia), with great attention to detail.
• Highly Desirable: Experience managing social media and/or livestreaming.
• Proficiency in both spoken and written English and Bahasa is mandatory.