BNPL Growth Manager

Role Overview

We are looking for a high-performing BNPL Growth & Operations Manager/Senior Manager who will drive business growth across South East Asia markets such as Philippines, Thailand, Indonesia, and Malaysia. This role leads end-to-end development and execution of growth initiatives such as campaign promotions, 0% interest programs, credit boost incentives, and new feature deployments that can offer organic growth and to deliver scalable GMV uplift, conversion improvement, and healthier credit performance.

You will partner closely with Product, Risk, Finance, Marketing, BI/Data, and Country GMs to identify opportunities, execute experiments, optimize cost efficiency (CIR), and accelerate BNPL adoption.

Key Responsibilities

1. Growth Strategy & Planning (Regional)

Develop and own the BNPL growth roadmap for PH, TH, ID, and MY.

Identify high-impact levers: product features, and payment UX improvements. Build quarterly OKRs with BI, forecast GMV, and manage budget allocation for all markets by working closely with platform commercial teams.

2. Campaign & Promotion Management

Lead planning and execution of BNPL campaigns, including:

0% interest programs

Instant discount promotions

Cashback and voucher-based incentives

Cross-market big campaigns (11.11, 12.12, Ramadan, Payday, etc.)

Coordinate with marketing and category teams to maximize reach and conversion.

Measure campaign effectiveness, incremental GMV, CIR, take-up rate, and optimize based on learnings.

3. BNPL Product Innovation & New Feature Rollout

Work with Product & Tech teams to design and implement:

New BNPL features that can create GMV uplift

A/B tests for interest waiver, extended tenor, new approval logic, payment reminders, etc.

Translate business needs into clear PRDs/BRDs and ensure timely delivery.

4. Data Analysis & Business Insights

Dive deep into user behavior, funnel performance, and credit health.

Analyze GMV, AOV, ARPU, CIR, activation rate, and repeat rate to uncover growth opportunities.

5. Cross-Functional Collaboration

Align with Credit/Risk teams on underwriting changes and CIR optimization.

Work with Finance on budget control, ROI modeling, and subsidy efficiency.

Partner with Country GMs and Category teams for localized strategies.

6. Operational Excellence

Define SOPs for campaign execution, feature rollout, and post-mortem analysis.

Ensure compliance with local regulations (e.g., BNPL guidelines in PH, TH, ID, MY).

Solve operational issues quickly, escalate risks, and maintain high service quality.

Job description

Qualifications & Requirements

5+ years of experience in fintech, tech company, e-commerce, or digital banking.

Strong understanding of retail loans / BNPL, consumer credit, payments, or financial products.

Proven experience in campaign management, growth operations, or product operations.

Exceptional analytical skills; comfortable with basic SQL, dashboards, and experimentation.

Strong stakeholder management and ability to influence cross-functional teams.

Experience launching features in multi-market environments is a plus.

Highly organized, detail-oriented, and thrives in fast-paced, high-pressure environments.

Excellent communication skills (English required; Mandarin is a plus but not mandatory).

What Success Looks Like

Incremental GMV growth and improved BNPL adoption across key markets.

Lower Cost-to-Income Ratio (CIR) through efficient incentive spend.

Improved conversion rates and repeat rate for BNPL users.

Smooth execution of mega campaigns and high-quality feature releases.

Strong cross-functional alignment and predictable business operations.

Why Join Us

Drive BNPL growth at scale across major SEA markets.

Work in a high-impact, fast-paced environment with top digital and fintech leaders.

Opportunity to innovate in one of the fastest-growing payment verticals in the region.