Batam-based Digital Marketing & Social Media Specialist (FMCG Experience Required)

Fresher

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Early Applicant

Job Description

Responsibilities

Key Responsibilities

Manage and grow social media presence across major platforms.
Plan and schedule content aligned with brand voice.
Create engaging social media copy and captions.
Collaborate with the creative team and cross-functional teams on visual concepts and messaging.
Monitor social media trends and implement relevant content ideas.
Engage with the community and respond to comments/messages.
Assist in planning and executing digital marketing campaigns.
Track and report on social media metrics.
Conduct basic keyword research and assist with SEO.
Support email marketing and website content updates.

Requirements

Requirements

Bachelor's degree/Diploma in Marketing, Communications, or related field.
02 years of experience in digital marketing or social media (internships count).
Understanding of major social media platforms.
Excellent copywriting and communication skills.
Basic knowledge of digital marketing principles.
Proactive and independent work style.
Analytical mindset with basic data tracking skills.

Nice To Have

Experience managing brand social accounts.
Familiarity with social media management tools (e.g., Hootsuite, Later, etc.).
Basic knowledge of paid advertising platforms (e.g., Meta Ads Manager, Google Ads, TikTok Ads, etc.).
Content creation/editing skills.
E-commerce marketing understanding.