B2C Head of Sales (Acting Country Manager) - Start-up Edtech

Head of Sales (B2C) - Indonesia

South Tangerang · Full-time · Reports to: CEO · 7+ years experience

About Arrowster

Arrowster is an AI-native fintech platform for global labor mobility, helping students in Southeast Asia plan, fund and land their study-abroad journey. We operate in Vietnam and Indonesia, founded by alumni of Oxford, Harvard Law, Point72, Goldman Sachs and Bloomberg Engineering.

The Role

You own B2C revenue for Indonesia. You build and run the sales team that turns leads into enrolled students, report directly to the CEO, and sit on the Indonesia leadership team alongside the Head of B2B Partnerships and the GTM Lead. Title is Sales Manager or Head of Sales depending on experience.

What You'll Do

• Own the monthly and quarterly B2C revenue target for Indonesia; build the forecast and hit it
• Lead, hire and coach a team of sales consultants / counselors; set KPIs, run daily and weekly pipeline reviews
• Design the sales process end to end: lead qualification, consultation, follow-up, close, handover to delivery
• Work with the GTM Lead on lead quality, conversion rates and cost per acquisition; feed back what the market is saying
• Work with the Head of B2B Partnerships to convert partner-sourced leads
• Close high-value deals personally with students and parents when needed
• Own pipeline reporting in CRM; present numbers, root causes and plans to the CEO weekly

What We're Looking For

• 5+ years in sales, including 2+ years managing a sales team with a revenue target (7+ years for Head of Sales level)
• Track record of hitting numbers in high-ticket B2C sales: education, study abroad, insurance, fintech, property or similar consultative sales
• Comfortable with data: funnel metrics, conversion analysis, forecasting
• Has built or rebuilt a sales process, not only run an existing one
• Fluent Bahasa Indonesia and professional English
• Startup mindset: hands-on, moves fast, works without a big-company support structure
• Nice to have: experience selling to parents / students, or at an early-stage consumer company

Career Path

Head of Sales → Country Manager, Indonesia

Arrowster will appoint its Indonesia Country Manager from within the leadership team. The lead who delivers the strongest results and shows they can run B2C, B2B and operations together takes the role.

What We Offer

• Competitive base + uncapped commission tied to revenue
• Direct line to the CEO and ownership of the Indonesia sales engine
• A real shot at Country Manager, decided on performance
• Fast-growing, multi-country team

How to Apply

Send your CV to [Confidential Information]

• Subject line: Head of Sales - Indonesia - [Your Name]