B2B Sales & Marketing Executive (Switchgear & Energy)

This is an on-site position based in Tangerang, Indonesia.

Client Overview

Our client is an established Indonesian manufacturer specializing in electrical equipment and power distribution solutions for industrial, commercial, and utility applications.

The company operates a dedicated manufacturing facility in Tangerang and produces a range of electrical equipment, including transformers, LV/MV switchgears, Ring Main Units (RMU), electrical distribution panels, box-type substations, gensets, and energy storage solutions.

With strong capabilities in engineering, manufacturing, and electrical system integration, the company serves EPC contractors, industrial manufacturers, commercial developments, panel builders, and utility-related projects. The company is continuing to expand its manufacturing capacity and B2B market presence across Indonesia.

Job Role

The B2B Sales Executive will be responsible for developing new business opportunities, acquiring B2B accounts, and driving project sales for electrical equipment and power distribution solutions.

The role will focus on customers such as EPC contractors, panel builders, industrial plant owners, commercial projects, and utility-related accounts. The position combines commercial sales activities with technical customer engagement, including understanding customer requirements, preparing quotations and proposals, presenting solutions, negotiating with clients, and supporting projects through the sales process.

The ideal candidate is a commercially driven sales professional with experience selling electrical equipment and a good understanding of power distribution systems. Strong communication, negotiation, relationship-building, and technical-commercial skills are essential.

Key Responsibilities

• Identify and develop new business opportunities for transformers, LV/MV switchgears, electrical panels, gensets, and related power distribution equipment.
• Prospect and acquire new B2B customers across EPC contractors, panel builders, industrial companies, commercial developments, and utility-related projects.
• Build and maintain strong relationships with existing and prospective customers.
• Conduct customer meetings, site visits, product presentations, and technical-commercial discussions.
• Understand customer technical requirements and coordinate with internal engineering teams to develop suitable solutions.
• Prepare accurate quotations, commercial proposals, and supporting sales documentation.
• Conduct commercial negotiations and follow up with customers throughout the sales cycle.
• Drive sales opportunities from initial prospecting through quotation, negotiation, closing, and after-sales support.
• Coordinate with factory engineering, production, and other internal teams to ensure project specifications and customer requirements are properly addressed.
• Maintain an active sales pipeline and regularly update sales activities, opportunities, and project status.
• Monitor market developments, customer requirements, competitor activities, and potential project opportunities.
• Develop and expand business networks within the electrical, industrial, EPC, and construction sectors.
• Provide technical-commercial support to customers before and after sales.
• Achieve assigned sales targets and contribute to overall business development objectives.
• Conduct business travel as required for customer visits, project meetings, and business development activities.
  
  

Candidate Requirements

• Minimum Diploma (D3) or Bachelor's Degree (S1) in Electrical Engineering, Business, Marketing, or a related field.
• Minimum 2 years of experience in B2B sales, preferably within electrical equipment, power distribution, industrial equipment, or related industries.
• Experience selling transformers, LV/MV switchgears, electrical panels, gensets, or similar electrical products is highly preferred.
• Good understanding of electrical power distribution systems and electrical equipment specifications.
• Ability to understand customer technical requirements and translate them into appropriate product or solution proposals.
• Experience preparing quotations, technical-commercial proposals, and sales documentation.
• Strong business development and customer acquisition capabilities.
• Strong communication, presentation, negotiation, and closing skills.
• Ability to build and maintain long-term relationships with B2B customers and business partners.
• Target-oriented with strong commercial awareness and the ability to manage an active sales pipeline.
• Able to coordinate effectively with engineering, production, and other internal teams.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.
• Adequate English proficiency to understand technical terminology, prepare reports, and communicate with external parties.
• Willingness to travel for customer visits, site meetings, presentations, and business development activities.
• Proactive, adaptable, and able to work independently with minimal supervision.
  
  

Job Code: #870