M-DAQ Indonesia Technologies (Wallex) is a subsidiary of M-DAQ Global. We are not only allow you to make cross-border payments at better rates and faster speeds, we also provide you with the ability to convert and hold balances in multiple currencies so that you can properly plan, manage and hedge your currency needs all from one platform.
M-DAQ Global is a pioneering fintech group specialising in foreign exchange (FX) & payment solutions that facilitate seamless cross-border transactions for businesses worldwide. Our proprietary technology empowers both large enterprises and SMEs to navigate international trade with FX clarity, certainty, and payment mobility.
Headquartered in Singapore with an expanding presence across 7 countries and territories, M-DAQ Global provides a comprehensive suite of FX, collections, and payment solutions, as well as value-added services such as AI-driven KYB onboarding and enhanced risk management solutions, enabling businesses to transact across borders with ease amidst evolving needs.
For more information, please visit: www.m-daq.com.
Role Overview
This role focuses on customer acquisition through data-driven demand generation and high-impact field marketing initiatives. The B2B Marketing Manager (Demand Generation & Field) will act as the bridge between Marketing and Sales to drive pipeline growth, enhance brand visibility, and generate qualified leads through a combination of digital marketing, partner marketing and on offline marketing.
This role is rather a mid-senior level.
Key Responsibilities
- Lead planning and execution of all on-ground marketing activities, including roundtables, tradeshows, workshops, and customer events.
- Partner closely with the Indonesia Sales team as the main marketing contactunderstanding pipeline needs, business priorities, and translating them into targeted campaigns.
- Design and integrate AI agents into demand generation worksflows to automate, optimise and scale pipeline growth.
- Manage Account-Based Marketing (ABM) initiatives in coordination with external agencies and the sales organization to ensure alignment on key accounts.
- Collaborate with partners for co-marketing programs that amplify reach and accelerate lead generation.
- Analyze campaign performance and ROI using tools such as HubSpot, Salesforce, or equivalent CRM platforms.
- Develop reporting dashboards to track and optimize MQL, SQL, CAC and other pipeline contribution metrics.
- Manage budgets and ensure cost-effectiveness, maintaining a target CPL-to-MQL ratio.
- Work cross-functionally with regional and product marketing teams to ensure consistent messaging and brand alignment.
- Continuously identify opportunities to improve event strategy, lead quality, and sales enablement through data insights.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum 3 years of experience in B2B or field marketing, preferably within technology, fintech, or SaaS industries.
- Proven success in demand generation, ABM campaigns, and event marketing.
- Strong understanding of sales-marketing alignment and lead funnel metrics.
- Experience using CRM and marketing automation platforms (HubSpot, Salesforce, Marketo).
- Excellent communication and stakeholder management skills.
- Analytical, results-driven, and able to work independently in a fast-paced environment.
- Fluent in English and Bahasa Indonesia.
