M-DAQ Indonesia Technologies (Wallex) is a subsidiary of M-DAQ Global. We are not only allow you to make cross-border payments at better rates and faster speeds, we also provide you with the ability to convert and hold balances in multiple currencies so that you can properly plan, manage and hedge your currency needs all from one platform.
M-DAQ Global is a pioneering fintech group specialising in foreign exchange (FX) & payment solutions that facilitate seamless cross-border transactions for businesses worldwide. Our proprietary technology empowers both large enterprises and SMEs to navigate international trade with FX clarity, certainty, and payment mobility.
Headquartered in Singapore with an expanding presence across 7 countries and territories, M-DAQ Global provides a comprehensive suite of FX, collections, and payment solutions, as well as value-added services such as AI-driven KYB onboarding and enhanced risk management solutions, enabling businesses to transact across borders with ease amidst evolving needs.
For more information, please visit: www.m-daq.com.
Role Overview
This role focuses on customer retention and engagement through data-driven content, lifecycle, and enablement marketing. The B2B Marketing Manager (Content & Growth) serves as the company's local voice, creating compelling Bahasa Indonesia content, driving customer communications, and enabling Sales and Demand Generation teams with the right materials and insights.
Key Responsibilities
- Lead growth and customer marketing initiatives to improve retention, upsell, and cross-sell outcomes.
- Design and manage customer lifecycle communications in HubSpot (onboarding, nurture, retention, and win-back campaigns).
- Develop and localize all marketing and sales contentincluding product messaging, case studies, blog posts, whitepapers, testimonials, and decksto support lead generation and enablement activities.
- Leverage AI to optimise and localise content to local discovery, personalise engagement, and automate growth to boost conversions, revenue creation.
- Partner with the Demand Generation & Field team to provide high-quality content that fuels campaigns.
- Support global social media team with local digital and social media presence, ensuring alignment with the brand's tone and objectives.
- Collaborate with the global PR manager to localize press releases and identify media opportunities.
- Partner closely with the product team to understand customer behaviour, upcoming roadmap, business priorities, and translating them into targeted campaigns.
- Analyze engagement metrics and campaign effectiveness to continuously improve content strategy and customer communications.
- Act as the voice of the customer by gathering insights from sales, support, and customer feedback.
Qualifications
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum 3 years of experience in content marketing, growth marketing, or customer lifecycle marketing.
- Exceptional writing and storytelling skills in both English and Bahasa Indonesia.
- Proven experience managing content strategy and customer communications via HubSpot or similar CRM tools.
- Familiarity with SEO, digital analytics, and marketing automation best practices.
- Strong analytical mindset, capable of translating metrics into actionable insights.
- Collaborative and adaptable, with strong attention to detail.
