Plan, develop, implement, and optimize B2B marketing campaigns and initiatives based on business and customer needs
Analyze customer data and insights to develop targeted marketing strategies, including customer journey mapping, satisfaction surveys, and customer segmentation
Collaborate with the Sales team to strengthen relationships with B2B clients and partners throughout the customer lifecycle
Work closely with the Product Management team to develop effective product positioning and go-to-market strategies
Develop and utilize B2B marketing content, including blogs, whitepapers, webinars, and case studies, to engage target audiences and strengthen brand positioning
Collaborate with the Digital Marketing team to increase website traffic, generate qualified leads, and support lead conversion
Manage and oversee the company's brand presence at B2B events, including trade shows, conferences, and business summits
