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IYKRA

B2B Marketing Lead

3-5 Years
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  • Posted 15 hours ago
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Job Description

How to Apply

Please submit your CV to the link below:

https://forms.gle/LUmBNH4c4bLNSCuF7

About the Role

We're looking for a Business Development Manager who can wear three hats at once: hunting new revenue (sales), spotting and closing new business opportunities/partnerships, and managing existing accounts (AM) to drive expansion. This role also touches B2B marketing strategy to support pipeline generation. Ideal for someone who's commercially sharp, relationship-driven, and comfortable owning numbers end-to-end — from prospecting to renewal.

Key Responsibilities

Sales & Revenue Generation

  • Own and hit individual/team sales targets across IYKRA's service lines (AI training, AI maturity assessment, data/AI consulting, managed services)
  • Build and manage a healthy pipeline from prospecting to closing, including proposal development and negotiation
  • Identify and qualify new leads across priority industries (banking, financial services, and other target verticals)

Business Development & Partnerships

  • Proactively identify new business opportunities, strategic partnerships, and ecosystem collaborations that expand IYKRA's market reach that translated into GTM strategy
  • Develop and pitch partnership models (co-marketing, referral, channel, joint GTM) with potential partners
  • Conduct market/competitive mapping to find whitespace and new entry points
  • Lead offline B2B marketing initiatives — e.g. workshops, fellowships, events that translate into pipeline

Account Management

  • Manage and grow relationships with existing key accounts, ensuring retention and identifying upsell/cross-sell opportunities
  • Act as the main commercial point of contact for assigned accounts, coordinating with delivery/consulting teams to ensure client satisfaction
  • Build account growth plans and track account health/usage to anticipate renewal risks

Requirements

  • Minimum 3–5 years of experience in B2B sales, business development, or account management — preferably in tech, consulting, SaaS, or related field
  • Proven track record of hitting sales targets and/or growing key accounts
  • Strong communication and negotiation skills; comfortable presenting to mid-to-senior level stakeholders (manager to C-level)
  • Experience or strong interest in partnership development (not just direct sales)
  • Familiarity with B2B marketing fundamentals (positioning, lead gen funnel, campaign-to-pipeline thinking) — doesn't need to be a marketer, but needs to get how marketing and sales work together
  • Comfortable working with data/CRM tools to manage pipeline and report progress
  • Bonus: exposure to AI/data industry, banking/financial services sector, or consulting/training business models
  • Self-starter who can work with ambiguity — this is a build-and-grow role, not a maintain-the-status-quo role

More Info

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About Company

Job ID: 151123129