B2B Digital Marketing

Key Responsibilities :

* Database Building: Identify, build, and curate target client databases categorized by industry, segment, company, and key PICs.

* Digital Outreach: Execute multi-channel outreach campaigns via LinkedIn, Email, WhatsApp, and relevant B2B platforms.

* Content & Collateral Development: Create client-facing content, service one-pagers, outreach messaging, pitch decks, and case study drafts for Staffing and BPO solutions.

* CRM & Funnel Management: Track, manage, and report leads, qualified leads, scheduled meetings, proposal requests, and pipeline value within the CRM tracker.

* Cross-Team Collaboration: Coordinate closely with the Business Development team to ensure rapid and professional lead handoffs.

Minimum Requirements:

* Education: Diploma (D3) or Bachelor's Degree (S1) in Marketing, Business, Communication, Management, or a related field.

* Experience: 1–3 years of hands-on experience in B2B marketing, lead generation, sales development (SDR/BDR), CRM, sales operations, or content marketing.

* Industry Background: Prior experience in a B2B service company, outsourcing, staffing, HR services, or BPO is a strong advantage.

* Communication Skills: Professional writing skills in Bahasa Indonesia; functional working proficiency in English is a plus.

* Professional Attributes: Sales-minded, structured, persistent, detail-oriented, and comfortable operating under target-driven metrics.

Technical & AI Competencies:

* Design & Business Content: Proficient in creating business materials using Canva, PowerPoint, or similar tools.

* Data & Pipeline Tools: Skilled in Google Sheets / MS Excel for database management, CRM tracking, and simple funnel analysis.

* AI Tool Integration: Experienced in utilizing AI platforms (such as ChatGPT or similar) to draft outreach copy, LinkedIn content, email templates, pitch angles, and campaign concepts.

* B2B Strategy: Solid understanding of LinkedIn outreach techniques, email/WA follow-up cadences, and B2B sales funnels.

* Data Analysis: Able to evaluate response and conversion rates to refine campaign messaging based on performance data.