Associate Revenue Growth Manager

Traveloka

Banten, Indonesia

5-7 Years

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Posted 20 hours ago
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Job Description

Job Description

Strategy & Planning
Design and refine the overall customer rewards and incentives framework (e.g., coupons, cashback, points).
Define the strategy for different customer segmentsnew users, returning users, high-value customers.
Set clear objectives and KPIs for each initiative (e.g., CPA, ROI, redemption rate, incremental revenue).
Revenue Management
Ensure all promotions and incentives deliver strong ROI while aligning with profitability targets.
Analyze elasticity and user behavior to determine optimal incentive structures and thresholds.
Support the monetization of reward systems through partnerships, upsells, or cross-sells.
Execution & Optimization
Launch, monitor, and optimize performance-based campaigns involving coupons, promo codes, and cashback offers.
Develop and iterate loyalty or points-based systems to increase user engagement and retention.
Collaborate with marketing and product teams to embed rewards into the user journey effectively.
Analytics & Experimentation
Build financial models and perform A/B testing to understand effectiveness of different reward types.
Analyze cohort behavior to understand how incentives impact LTV, churn, and repeat usage.
Monitor fraud or abuse in incentive programs and implement prevention mechanisms.
Cross-functional Collaboration
Partner with Product, Marketing, and Business Intelligence to test, measure, and scale successful reward mechanisms.
Coordinate with Finance and Accounting to align cashback and rewards operations with financial reporting.
Collaborate with Legal and Compliance to ensure programs are risk-proof and user-friendly.

Job Requirements

5+ years of experience in Revenue Management, Product Marketing, or Loyalty Strategy (ideally in tech, fintech, or consumer platforms).
Bachelor's degree in Business, Economics, Engineering, or a related field; MBA is a plus.
Strong analytical skills with the ability to build and interpret financial models.
Deep understanding of incentive mechanics (e.g., discounting, cashback, rewards systems) and their impact on customer behavior and P&L.
Proven experience running campaigns involving coupons, cashback, or loyalty points at scale.
Experience in working cross-functionally with marketing, product, finance, and engineering teams.
Proficiency in SQL, Excel, or similar analytics tools is a strong plus.