About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world's leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
In this Role, you'll get to:
- Own and drive social media revenue performance, with clear accountability for conversion metrics including Orders, Quantity, GMV, ROI, and Followers/Members.
- Build and execute end-to-end social media go-to-market strategies across six key channels: Instagram, TikTok, Telegram, KOL/Influencers, Community Groups, and Facebook to maximize sales and conversion.
- Strategize, plan, and execute high-converting content, campaigns, and promotional initiatives that drive measurable business results through both organic and paid channels.
- Lead social media advertising efforts across Meta Ads and TikTok Ads, including audience targeting, budget allocation, creative testing, performance optimization, and ROI management.
- Produce localized, customer-centric content tailored to Indonesian audiences across multiple formats, including static creatives, carousel posts, short-form videos, livestreams, community content, and emerging social formats. Including /B testing across content formats, messaging, creatives, audiences, and campaign mechanics to improve business performance.
- Develop and execute creator and influencer strategies to scale content production during key campaigns while maintaining strong cost efficiency and conversion performance outcomes.
- Manage and monitor community engagement across Telegram and other platforms, ensuring fast response times, positive customer interactions, and strong community sentiment.
- Analyze platform performance using data-driven insights and continuously optimize content, audience strategies, media spend, and engagement tactics to improve conversion and ROI. Including deliver regular performance reports and present actionable recommendations to stakeholders based on business impact.
- Track travel industry trends, social media trends, competitor activities, and emerging platform opportunities to identify new growth levers for the business.
What you'll Need to Succeed:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 5 years of proven experience in Social Media Marketing roles. Digital Marketing knowledge is a plus.
- Strong analytical skills, data-driven, interpret performance data, identify growth opportunities, and translate insights into actionable strategies.
- Highly creative with a strong ability to develop original content ideas that balance brand engagement and commercial performance.
- Experienced in working with influencers, content creators, agencies, and production teams to deliver scalable content efficiently.
- Strong project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.
- Self-driven, commercially minded, highly accountable, and comfortable working in a fast-paced, performance-oriented environment.
- Excellent communication skills in both English and Bahasa Indonesia.
- Good teamwork spirit, multitasking and quickly adapt to fast-paced environment and the rapid changes of business conditions.
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What's more
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Find out more job opportunities at https://careers.trip.com
Have a good trip, and see you soon!
