Assistant Manager Consumer, Market & Competitive Intelligence
Assistant Manager Consumer, Market & Competitive Intelligence
mcdonald's indonesia4-7 Years
- Posted 14 hours ago
- Be among the first 10 applicants
Job Description
What You'll Do
- Lead consumer research, product testing & consumer-based pricing/conjoint research
- Lead consumer listening, market & competitive intelligence
- Translate insights into clear What changed So what Now what recommendations
- Monitor consumer trends, competitors, pricing, promotions & market movements
- Build & maintain consumer, market & competitive databases, norms & benchmarks
- Leverage AI & new tools to strengthen intelligence gathering and synthesis
- 4 to 7 years in Consumer Insights, Market Intelligence, Strategy, Consulting, Analytics or related fields
- Qualitative research experience is an advantage
- Strong analytical, strategic & consumer/commercial thinking
- Strong storytelling and ability to connect the dots
- Proactive, curious, high ownership and comfortable with ambiguity & high pace
- Strong Excel/PPT and English communication skills
More Info
Key Skills
Consumer research
Competitive databases
Conjoint research
Market competitive intelligence
Consumer-based pricing
About Company