Build, manage, and maintain strong relationships with Mega Creators, Talent Agencies, and Artist Management teams, including educating them on affiliate systems and TikTok live commerce mechanisms
Lead commercial negotiations covering rates, revenue share models, margins, incentive structures, and overall deal structuring
Develop a strong understanding of Sirclo's brand portfolio and product categories to identify and match suitable creators based on brand positioning, audience relevance, and commercial potential
Build and manage a structured pipeline of short-form video and live streaming collaborations, including planning and executing commercial calendars for campaigns, peak seasons, and promotional periods
Drive collaborations towards measurable sales outcomes by optimising SKU selection, pricing strategy, bundling, and content format direction to maximise GMV
Coordinate cross-functionally with Commercial, Operations, and platform teams to ensure seamless campaign execution
Activate and manage Mega Creators within affiliate programmes, monitoring live streaming and campaign performance across views, clicks, sales funnel metrics, conversion rate, AOV, GMV, CTR, and ROI
Track, analyse, and report performance results while providing actionable insights to internal teams and brands to continuously improve creator collaboration effectiveness
Build and nurture a consistent cluster of Mega Creators who sustainably drive GMV growth, contributing to loyalty and top creator initiatives within the MCN ecosystem
Requirements
Minimum 2 years of relevant experience in TikTok MCN, Shopee Live, Creator Management, Influencer Performance, Affiliate Marketing, Talent Agency, Celebrity Management, or E-commerce Brand Partnership
Proven experience managing Mega Creators, celebrities, or high-profile talent, with an established network within talent agencies and creator communities
Experience executing live commerce and affiliate-driven campaigns, with a solid understanding of affiliate platform structures (particularly TikTok) and the end-to-end content-to-commerce funnel from seeding to conversion
Strong knowledge of live streaming dynamics and performance optimisation strategies
Data literate with the ability to analyse and optimise based on GMV, AOV, CTR, conversion rate, and ROI
Strong commercial acumen with demonstrated negotiation capability and experience structuring performance-based deals
Excellent relationship management skills, with strong communication, persuasion, and stakeholder management capability
Strong problem-solving skills, operational discipline, fast execution ability, and a strategic yet performance-driven mindset
Comfortable working with high-profile stakeholders in a fast-paced, high-growth environment
