Assistant Brand Manager

As our Assistant Brand Manager, you will work closely with upper management to bridge brand vision with high converting marketing campaigns, product launches, and marketplace execution. Your primary mission is to ensure flawless project management across cross functional teams, monitor product performance analytics, and maintain strong brand equity across all digital and physical touchpoints.

Key Responsibilities

• Assist in developing and executing comprehensive annual brand plans, promotional calendars, and product positioning strategies to scale market share.

• Lead project management for new fragrance product launches, coordinating workflows across supply chain, creative design, digital marketing, and marketplace operations.

• Monitor, analyze, and report on brand performance metrics, sales volume, market trends, and competitor movements to identify growth opportunities.

• Manage promotional budget tracking and assist in evaluating campaign ROI, ensuring efficient allocation of marketing resources.

• Collaborate with creative and content teams to ensure all brand communications, visual assets, and narrative messaging stay consistent with brand guidelines.

• Coordinate with inventory control and operations teams to align promotional pushes with stock availability and packaging timelines.

• Spearhead regular consumer research, product sampling feedback loops, and trend analysis within the fragrance, perfume, and lifestyle industries.

Requirements

• Bachelor's degree in Marketing, Business Management, Communications, or a related field.

• Minimum 2 to 3 years of experience as an Assistant Brand Manager, Brand Executive, or Senior Marketing Coordinator within the fragrance, personal care, or fast growing consumer brand space.

• Solid understanding of fragrance retail channels, social commerce dynamics, and digital marketplace ecosystems.

• Familiarity with both local and global fragrance market landscapes is a huge plus.

• Analytical mindset comfortable with interpreting sales numbers, market data, and financial performance metrics.

• Fluent in professional written and spoken English.