Assistant Brand Manager

Job Description

• Strategize, develop and monitor brand strategies for assigned brands under supervision of manager — including defining brand purpose, USP, and communication pillars, in collaboration with creative team for execution).
• Handle brand planning process, including objective setting, marketing roadmap, budget allocation, execution monitoring, through close cross-functional teams (commercial, product, creative, digital) to ensure brand strategy is well-aligned and executed effectively.
• Continuously analyze brand performance, market data, and campaign results to identify insights and optimization opportunities.
• Develop and execute market and competitor research, conclude insights, and translate findings into data-backed actionable marketing direction.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or Communications — ideally with a strong foundation in analytical or research-based coursework (market research experience is highly preferred).
• 2-3 years of experience in marketing, brand management, or strategic marketing roles, with proven involvement in data-based decision-making.
• Experience in market research agencies, marketing analytics, or brand strategy consulting is highly valued.
• Demonstrated ability to analyze marketing performance, consumer insight, and competition trends, and translate findings into actionable strategies.
• Experience in FMCG, or e-commerce industries preferred, but candidates from consulting, analytics, or research backgrounds with strong business acumen are welcome — as long as they have a keen interest in brand and marketing.
• Strong grasp of brand and marketing strategy development.
• Experience in small - medium scale market research.
• Understanding of budget allocation, planning, and performance tracking.
• Comfortable working with data and spreadsheets — enjoys figuring things out through numbers, identifying patterns, and drawing logical conclusions (doesn't have to be advanced in Spreadsheet, but should be keen and excited to explore).
• Solid presentation and storytelling ability.