Assistant Brand Manager (Anlene)

Role Purpose:

• To ensure that marketing activities including strategic planning, development & formulation of the brand strategies to meet volume, revenue, profit and brand objectives in line with the strategic business plan.

Key Accountabilities:

• Develop and gain approval of annual brand budgets and marketing plans (sales volume, revenue, advertising and promotions, profits) for Anlene.
• Implement marketing plans (advertising and promotional activities) within budget and on-time, co-ordinating resources to achieve agreed objectives.
• Identify and develop product and packaging improvement to ensure continued competitive advantage for Anlene.
• Manage the development and production of advertising and promotional sales support materials.
• Monitor and report progress against plans undertaking appropriate cost-benefit analysis of activities; undertake regular market and competitors analysis.
• Determine sales and demand in line with the SOP process.
• In conjunction with the operation team set inventory levels for the different families of products
• Attend new production development meetings
• Utilise research to help analysis and identify business opportunities
• To involve in Product Management Review (PMR) IBP and weekly ITP discussion and responsible for Brand Management, Strategy, and execution.
• To give input about Product management assumptions, KPIs, and product status update for PMR team.

Key Requirements;

• Bachelor degree in Marketing or related commercially focused discipline
• Minimum of 3-5 years of relevant working experience in Consumer Marketing/dairy or FMCG.
• Sound analytical and commercial awareness skills, experience in managing above and below the line brand marketing activities.
• Excellent communication skills in both Bahasa Indonesia and English