To ensure that marketing activities including strategic planning, development & formulation of the brand strategies to meet volume, revenue, profit and brand objectives in line with the strategic business plan.
Key Accountabilities:
Develop and gain approval of annual brand budgets and marketing plans (sales volume, revenue, advertising and promotions, profits) for Anlene.
Implement marketing plans (advertising and promotional activities) within budget and on-time, co-ordinating resources to achieve agreed objectives.
Identify and develop product and packaging improvement to ensure continued competitive advantage for Anlene.
Manage the development and production of advertising and promotional sales support materials.
Monitor and report progress against plans undertaking appropriate cost-benefit analysis of activities; undertake regular market and competitors analysis.
Determine sales and demand in line with the SOP process.
In conjunction with the operation team set inventory levels for the different families of products
Attend new production development meetings
Utilise research to help analysis and identify business opportunities
To involve in Product Management Review (PMR) IBP and weekly ITP discussion and responsible for Brand Management, Strategy, and execution.
To give input about Product management assumptions, KPIs, and product status update for PMR team.
Key Requirements;
Bachelor degree in Marketing or related commercially focused discipline
Minimum of 3-5 years of relevant working experience in Consumer Marketing/dairy or FMCG.
Sound analytical and commercial awareness skills, experience in managing above and below the line brand marketing activities.
Excellent communication skills in both Bahasa Indonesia and English
