About The Role
As an Assistant Automation Campaign Manager, you are responsible to assist in the planning, execution, and optimization of automated marketing campaigns, with a particular focus on email marketing. You will be responsible for supporting personalized, data-driven marketing strategies across various channels (email, SMS, social media, etc.) to enhance customer engagement and drive revenue growth in a retail or e-commerce environment.
What will you be doing
- Assist in developing and managing email marketing campaigns, including creating automation workflows for promotional, transactional, and lifecycle emails.
- Collaborate with the marketing team to design and implement email, SMS, and push notification campaigns, ensuring they align with overall business goals.
- Use automation tools to segment audiences, set up triggered campaigns, and execute personalized email marketing strategies.
- Monitor and analyze email marketing performance metrics such as open rates, click-through rates, unsubscribe rates, bounce rates, and overall campaign ROI.
- Support A/B testing for email content, subject lines, and designs to optimize campaign performance.
- Maintain up-to-date customer lists and segments for targeted email marketing and ensure accurate tracking and reporting on email campaign outcomes.
- Collaborate with content and creative teams to craft compelling and personalized email content.
- Ensure compliance with email marketing best practices and regulatory requirements (GDPR, CAN-SPAM, CCPA, etc.).
- Stay up-to-date with the latest trends and innovations in email marketing and automation tools to continuously improve campaign effectiveness.
What do we look for
- Bachelor's degree in Marketing or a related field.
- 5-8 years of experience in marketing, with a strong focus on email marketing and marketing automation, preferably in e-commerce or retail.
- Experience using marketing automation platforms, preferably MoEngage.
- Expertise in email marketing platforms and automation tools.
- Proficiency in segmenting audiences and setting up automation workflows in email marketing tools.
- Strong analytical skills with the ability to interpret email campaign data and performance metrics.
- Excellent communication skills with an ability to work closely with creative, content, and analytics teams.
- Strong organizational skills and attention to detail in managing multiple campaigns simultaneously.
- Ability to work independently and manage priorities in a fast-paced environment.
About Kawan Lama Group
Established in 1955, Kawan Lama Group is a multi-sector group of companies who are constantly innovating for improving the quality of lives. Manages 28 brand portfolios operating in six different sectors: Commercial & Industrial, Consumer Retail, Food & Beverages, Property & Hospitality, Manufacturing & Engineering, and Commercial Technology. Aiming to be more than family business - but beyond that, we are business for families, we carry the mission to bring values for betterment of lives through business development and continuous growth.
