We are looking for an experienced Area Sales Specialist professional with a strong network in the HORECA (Hotel, Restaurant, Café, and Catering) industry to join our team and help expand our market presence.
Job Description :
- Identify, acquire, and develop new customers within the assigned territory.
- Build, maintain, and strengthen relationships with HORECA customers, including hotels, restaurants, cafés, catering businesses, and other food & beverage establishments.
- Achieve sales targets and key performance indicators (KPIs) established by the company.
- Conduct regular customer visits to maintain relationships, identify business opportunities, and ensure customer satisfaction.
- Develop and execute effective sales strategies based on market potential and customer needs within the assigned area.
- Present products, negotiate commercial terms, and close sales opportunities.
- Prepare and submit regular sales activity and performance reports.
- Collaborate with internal teams, including Marketing, Operations, and Customer Service, to ensure excellent customer experience and after-sales support.
Requirements :
- Minimum education of Senior High School/Vocational High School (Diploma or Bachelor's degree is an advantage).
- At least 2 years of experience as a HORECA Sales Representative or in a similar sales role.
- Strong network and relationships within hotels, restaurants, cafés, catering businesses, or the food & beverage industry are highly preferred.
- Experienced in canvassing, prospecting, and conducting customer visits.
- Excellent communication, negotiation, and presentation skills.
- Target-oriented with a strong drive to achieve sales goals.
- Able to work independently as well as collaboratively within a team.
- Possess a valid driver's license (SIM A or SIM C) and own a personal vehicle.
- Willing to travel for business within the assigned territory.
Qualifications :
- Proven experience selling products or services to the HORECA industry.
- Strong understanding of B2B sales processes and key account management.
- Ability to establish and maintain long-term business relationships with customers.
- Excellent problem-solving and customer relationship management skills.
- Self-motivated, proactive, disciplined, and results-driven.
- Proficient in Microsoft Office applications (Excel, Word, and PowerPoint).
