Area Sales Manager

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets within the assigned territory.
• Develop and execute area sales strategies aligned with company objectives.
• Manage distributor performance, including sales execution, inventory health, and financial performance.
• Monitor sales KPIs and implement action plans to improve business performance.
• Lead, coach, and develop Sales Supervisors and field sales teams to maximize productivity.
• Conduct regular market visits to identify business opportunities, customer insights, and competitor activities.
• Build and maintain strong relationships with distributors, wholesalers, and key customers.

Qualifications

• Bachelor's degree in Business, Management, or a related field.
• Fluent in both written and spoken English.
• Minimum 3–5 years of experience in FMCG sales, with at least 2 years in a managerial role.
• Strong understanding of distributor management and General Trade (GT).
• Experience leading and developing field sales teams.
• Strong analytical, negotiation, and problem-solving skills.
• Excellent communication and stakeholder management abilities.
• Willing to travel extensively within the assigned territory.