Area Manager

Lead Growth. Build Winning Teams. Make an Impact.

Are you a results-driven sales leader who thrives in a fast-paced FMCG environment We are looking for an Area Manager to drive market growth, lead high-performing sales teams, and deliver outstanding execution across your assigned territory.

In this role, you will play a critical part in translating commercial strategies into marketplace success by developing people, strengthening customer relationships, and maximizing sales opportunities to achieve sustainable growth.

What You'll Do

Drive Sales Performance & Market Growth

• Lead territory sales operations to achieve volume, revenue, and profitability targets.
• Execute national and local channel strategies, promotional programs, and focus product initiatives to drive business growth.
• Identify new business opportunities, expand market coverage, and unlock growth potential across customers and channels.

Lead & Develop High-Performing Teams

• Inspire, coach, and develop sales teams to deliver exceptional execution and results.
• Set clear performance expectations and provide ongoing feedback to maximize team effectiveness.
• Foster a culture of accountability, collaboration, and continuous improvement.

Ensure Excellence in Market Execution

• Monitor field execution standards, including merchandising, outlet coverage, distribution, pricing compliance, and promotional activities.
• Optimize outlet performance through effective segmentation and tailored execution strategies.
• Ensure the effective utilization and management of sales assets and equipment in the market.

Build Strong Customer Partnerships

• Develop and maintain strong relationships with key customers, wholesalers, and business partners.
• Support teams in resolving customer issues and enhancing customer satisfaction.
• Leverage market insights and customer feedback to strengthen competitive advantage.

Deliver Insights & Business Improvement

• Analyze sales and market performance to identify trends, opportunities, and improvement areas.
• Utilize data-driven insights to develop action plans and accelerate business results.
• Monitor territory performance and evaluate initiatives to ensure continuous growth.

Champion Safety & Compliance

• Promote a safe working environment by ensuring compliance with company policies, procedures, and safety standards.
• Drive adherence to operational and regulatory requirements while embedding a culture of workplace safety.

What We're Looking For

Education

• Bachelor's Degree in Business, Management, Marketing, or a related field.

Experience

• Minimum 5 years of sales experience within the FMCG industry.
• Minimum 2 years of leadership experience managing and developing sales teams.
• Strong track record of delivering sales growth and achieving business targets.

Skills & Capabilities

• Strong leadership, coaching, and people management skills.
• Excellent sales execution and customer relationship management capabilities.
• Strong analytical, financial, and commercial acumen.
• Ability to translate data into actionable business plans.
• Excellent communication, negotiation, and stakeholder management skills.
• Proficient in written and spoken English.
• Valid driving license (SIM A/C) with a strong commitment to safe driving practices.