Apprenticeship - Digital Marketing

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Responsibilities:

SEO & Website Content Development

• Collaborating with vendor to improve website SEO in terms of on-page, off-page, and technical.

• Find trends related to SEO and content marketing.

• Review and proof-reading content article material.

• Liaise with vendor and track article development status.

• Manage and follow-up article distribution internal approval across department.

• Explore potential topics to drive traffic and leads generation to be published internal or external website.

• Able to create article that SEO friendly (if needed)

Website and Digital Service Content Management

• Support user acceptance testing for web-based system.

• Liaise with other departments to ensure all contents are aligned with regulations.

• Support PRUServices organic campaign

• Monitor and monitor website content requests delivery from all respective departments.

• Liase with vendor to publish website content

Digital Marketing Performance Monitoring

• Assist website performance monthly report: visit, visit duration, engagament rate, etc

• Compile organic leads submission on website.

• Monitor article on-page and off-page progress and reporting.

• Monitor SEO Keywords ranking and reporting.

• Competitor analysis

• Monitor Search Engine Reputation Management (SERM) and reporting.

Requirements

• Excellent in verbal and written communication skills (Bahasa Indonesia and English).

• Attention to detail and self-initiated to complete task.

• Familiar with Microsoft Word, Excel, PowerPoint, and Outlook.

• High willingness to learn and good attitude in professional environment.

• Digital savvy.

• Familiar and experienced with SEO, content marketing, and content management are plus points.

• Willing to Work-from-Office min 3 days per week. Location in Kota Kasablanka, South Jakarta.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.