AI Product Specialist

About NEXUS

Nexus is XLSmart's AI-native initiative: a trusted Indonesian AI exchange and agentic platform that connects the world's AI supply — cloud, models, applications and builders — to XLSmart's customer base. Its value compounds as more partners join the platform. This role owns those partnerships end to end.

Role Purpose

Discover, validate and define AI-powered products for SMEs by deeply understanding real customer pain points, identifying high-value opportunities, and translating validated problems into clear product concepts and requirements for rapid prototyping and commercialization through the Nexus ecosystem.

Key Responsibilities

• Conduct structured primary research with SMEs across segments and industries through interviews, field visits, workshops, surveys and observation.
• Map SME customer journeys and identify recurring pain points across sales, marketing, customer service, finance, operations, inventory, productivity and other business processes.
• Segment problems by frequency, severity, willingness to pay, addressable market and potential business impact.
• Identify where AI, GenAI and agentic AI can solve meaningful SME problems rather than starting from technology-led ideas.
• Translate pain points into problem statements, personas, value propositions, user journeys, product concepts and AI-agent use cases.
• Prioritize opportunities based on customer value, commercial attractiveness, technical feasibility, strategic fit and speed to market.
• Design concept tests, prototypes and MVP experiments and validate them directly with SMEs before full-scale development.
• Develop product requirements, acceptance criteria, success metrics and hypotheses for the Agent Development team.
• Work closely with AI engineers, UX/design, Product & Commercial Strategy, GTM, Partnerships and Commercial/FinOps teams.
• Assess product-market fit and recommend whether products should be scaled, iterated, partnered, bundled or stopped.
• Identify opportunities to combine AI products with XLSMART connectivity, channels, data capabilities and existing SME propositions.
• Maintain a prioritized pipeline of SME AI opportunities and continuously feed validated concepts into the AI Venture / Product Studio.

Requirements:

• Approximately 4-8+ years of experience in product discovery, digital product management, customer research, innovation, consulting, SME/business solutions or venture building.
• Strong structured problem-solving and customer discovery capability.
• Experience translating customer problems into digital product or service propositions.
• Understanding of Indonesian SMEs and their operating environment is highly desirable.
• Good commercial orientation, including product-market fit, value proposition and willingness-to-pay thinking.
• Working knowledge of GenAI and agentic AI concepts; deep software engineering expertise is not required.
• Comfortable working in a fast-moving, ambiguous, startup-like environment.