Job Description
Responsibilities
Team Introduction
The Global Business Solutions (GBS) team drives revenue growth for TikTok's advertising business globally. The team partners closely with Sales, Marketing, Operations, Agency Partnerships, Marketing Science, and Product teams to deliver scalable business impact. GBS is a fast-paced, entrepreneurial, and commercially driven organization focused on long-term ecosystem development.
Role Responsibilities
- Lead strategic partnerships and revenue growth with Big6 agency groups, driving long-term trading agreements, investment commitments, and joint business planning.
- Own end-to-end commercial strategy with key agency holding groups, including deal negotiations, incentive structures, and product adoption acceleration across priority verticals.
- Develop and execute agency growth frameworks to increase TikTok's share of wallet through demand generation, performance scaling, and integrated marketing solutions.
- Position TikTok as a must-buy platform for both brand and performance objectives, shaping agency planning narratives and influencing media investment decisions at senior leadership levels.
- Build and expand executive-level relationships with agency investment, strategy, and trading leaders to unlock new business opportunities and drive sustainable revenue pipelines.
- Partner with global cross-functional teams including Product, Marketing Science, Sales Operations, Legal, and Engineering to deliver best-in-class solutions, scalable programs, and operational excellence for agency partners.
- Develop high-impact, data-driven storytelling and market insights tailored to agency business priorities, competitive positioning, and evolving industry trends.
Qualifications
Minimum Qualifications
- Minimum 5+ years of experience managing strategic agency groups, trading partnerships, or large-scale advertising accounts within media agencies, digital platforms, or major advertisers.
- Demonstrated success in driving revenue growth through complex deal structures, stakeholder influence, and market expansion strategies.
- Strong commercial and analytical capabilities with the ability to translate market data, performance insights, and competitive intelligence into actionable sales strategies.
- Proven ability to operate effectively in matrix organizations, influencing cross-functional stakeholders and aligning global and local priorities.
- Professional proficiency in English and Bahasa Indonesia is required.
- Deep understanding of digital media planning, performance marketing, brand solutions, and evolving advertising ecosystem dynamics.
Preferred Qualifications
- Strong project leadership and program management experience in managing multi-market agency initiatives or large-scale commercial programs.
- Established senior-level relationships within Big6 agency networks, including investment, trading, and strategy functions.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
