Develop and execute affiliate and KOL strategies to increase brand awareness, traffic, and sales across TikTok Shop, Shopee, and other digital platforms.
Recruit, negotiate, onboard, and maintain strong relationships with affiliates, KOLs, influencers, and content creators.
Plan and manage affiliate and KOL campaigns, including campaign briefs, product seeding, commission schemes, and promotional activities.
Monitor campaign performance using key metrics such as GMV, engagement, conversion rate, ROI, and content performance, then optimize for better results.
Collaborate with Marketing, E-commerce, and Creative teams to ensure smooth campaign execution and alignment with brand objectives.
Conduct market research and competitor analysis to identify trends, growth opportunities, and potential creators for future collaborations.
Requirements
Bachelor's degree in Marketing, Communication, Business, or a related field.
Minimum 1–2 years of experience in Affiliate Marketing, KOL/Influencer Marketing, or E-commerce.
Experienced in managing TikTok Shop and Shopee Affiliate programs and collaborating with influencers or content creators.
Strong communication, negotiation, and relationship-building skills.
Analytical mindset with the ability to evaluate campaign performance and optimize results based on data.
Proactive, detail-oriented, target-driven, and able to manage multiple campaigns in a fast-paced environment.
