Ads Performance Specialist

Role Description The Ads Performance Specialist is a full-time hybrid role based in Jakarta, Indonesia, with the flexibility to work partly from home. This role is responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Shopee Ads, Tiktok Ads, Google Ads, Meta Ads, and other relevant networks. Day-to-day tasks include analyzing campaign data, monitoring key performance metrics, conducting performance testing, and implementing optimization strategies to meet client goals. The specialist will prepare regular performance reports, communicate insights to internal teams and clients, and collaborate closely with account managers, creatives, and other marketing specialists. The role also involves staying current with platform updates, industry trends, and best practices in digital performance marketing.

Qualifications

• English is Must
• Strong analytical skills with the ability to interpret campaign metrics and performance data.
• Proficiency in data analysis and performance testing to identify optimization opportunities and validate hypotheses.
• Experience in performance management, including setting KPIs, tracking results, and adjusting strategies to achieve targets.
• Effective communication skills for presenting insights, collaborating with cross-functional teams, and liaising with clients.
• Hands-on experience managing paid ads on major platforms (e.g., Google, Meta, TikTok, or others) is highly beneficial.
• Familiarity with analytics tools (e.g., Google Analytics, Ads Manager dashboards, or similar reporting tools).
• Detail-oriented mindset, strong problem-solving skills, and the ability to work both independently and within a team.
• Bachelor's degree in Marketing, Business, Statistics, or a related field, or equivalent practical experience.