Overall Job Function
Innity is a digital marketing and media solutions company with a strong foothold in the APAC market. Innity's solutions provide a combination of creative advertising, content and influencer marketing, as well as community and commerce technologies for brands, agencies, advertisers and publishers.
As an Ad Ops Executive you will be responsible to managing and implementing the campaign to achieve the campaign goals and proactively handle any challenges and problem in order to ensure smooth delivery and the performance.
Primary Responsibilities
- Responsible to manage and setup digital campaigns to ensure campaign objectives and deliverables are being met according to timelines.
- Daily tasks include tags implementation, campaign set up, delivery monitoring, campaign performance optimization and reporting analysis.
- Troubleshoot issue that affects tracking and reporting (eg: ad creative issue, report discrepancy issue).
- Work closely with Sales team on campaign strategies planning, campaign delivery updates, campaign analysis reporting and fulfilling client's ad hoc requests.
- Proactively optimize advertiser campaigns by evaluating and analyzing performance data and provide recommendations and conduct ongoing A/B tests to increase campaign performance.
- Liaise with internal operation and support team to ensure performance delivery and meet client deliverables.
- Presentation campaign performance and analysis to internal and external stakeholders.
- Works on new business as and when required and pro-actively identifies opportunities for optimization revenue operation.
Specification and Requirement (Eligibility)
- Bachelor's Degree / Diploma in Business, Advertising, Marketing or related
- Good understanding of digital advertising products, programmatic advertising, social media
- Minimum 3-5 years of experience to handle advertising platform such Meta, X, Tiktok, and other demand side platform such Google DV360, The Trade Desk, etc.
- Good in communication, presentation and Interpersonal skills.
- Strategic and analytical skill, and problem solving.
