As an Account Officer at Krom, you will implement an effective marketing strategy to drive business growth through new customer acquisition, relationship development with existing customers, and effective promotion of Digital Banking Products.
Job Description:
- Execute marketing initiatives to attract new customers to the digital banking platform. Reach potential target markets through digital channels (social media, online ads, email marketing) and offline channels (events, seminars).
- Conduct market research to identify the latest trends, customer needs, and new opportunities for digital banking products.
- Analyze competitor activities and the market to ensure that the marketing strategies applied remain competitive.
- Maintain accounts by ensuring customer satisfaction and offering services that align with their needs.
- Build strong relationships with customers to ensure a positive user experience and long-term loyalty.
- Prepare reports related to marketing activities and account maintenance.
Requirements:
- Minimum Diploma (D3) in any field.
- In-depth understanding of market analysis and consumer behavior in the digital banking industry.
- Proficiency in using digital marketing tools.
- Experience in client account management, including long-term relationship maintenance and resolving customer issues related to digital banking products or services.
- Strong skills in customer relationship management (CRM) to maintain client relationships and ensure customer satisfaction.
- A minimum of 2-3 years of experience in marketing within the banking industry.
