Adecco is partnering with a leading digital consumer platform in the Automotive Technology (AutoTech) sector to identify a CRM & Analytics Manager / CRM & Loyalty Program Manager (Automotive Technology).

This is an exciting opportunity for a data-driven CRM professional to lead customer lifecycle management, loyalty initiatives, customer analytics, and personalization strategies. The successful candidate will play a pivotal role in driving customer acquisition, engagement, retention, and lifetime value through effective use of CRM, data, and insights.

Key Responsibilities

Develop and execute CRM and customer lifecycle strategies to drive acquisition, engagement, retention, loyalty, and revenue growth.
Lead customer data management and governance initiatives, ensuring a reliable and unified customer view across multiple touchpoints.
Build customer segmentation and profiling frameworks using demographic, behavioral, transactional, and lifecycle data.
Design, implement, and optimize CRM campaigns across onboarding, engagement, cross-sell, retention, loyalty, churn prevention, and reactivation programs.
Manage loyalty programs and assess program effectiveness through customer analytics and performance measurement.
Deliver customer insights and business recommendations through analytics, dashboard development, and reporting.
Partner closely with Marketing, Digital, Product, Commercial, and Technology teams to drive customer-centric initiatives.
Lead CRM capability development, marketing automation initiatives, and continuous process improvements.
Manage and mentor CRM and analytics resources to ensure successful delivery of business objectives.

Requirements

Bachelor's degree, with postgraduate qualifications or relevant certifications considered an advantage.
6-8 years of experience in CRM, Customer Analytics, Loyalty, Customer Experience, Marketing Analytics, or related disciplines.
Prior experience in a people management or team leadership capacity.
Strong background in CRM strategy, customer segmentation, lifecycle management, and campaign execution.
Proven ability to leverage customer, digital, and transactional data to generate actionable commercial insights.
Hands-on experience with CRM platforms, CDP solutions, marketing automation tools, BI platforms, and analytics solutions.
Experience managing loyalty, retention, churn prevention, cross-sell, and customer reactivation programs.
Industry experience within B2C environments such as Retail, E-commerce, Automotive, Financial Services, Telecommunications, or other consumer-focused sectors is highly preferred.