*Type of video: ADS (Social Media and E-Commerce)

*MUST attach portfolio that contained SOCIAL MEDIA/E-COMMERCE ADS

Here are a few of our visions:

Data Over Ego: If an ugly ad converts better than a beautiful one, we run the ugly one. You must be willing to kill your darlings based on data.
Speed & Volume: We need high-volume testing of hooks, angles, and formats.
Thick Skin: We dissect creatives brutally to improve them. You must be able to give and take direct feedback without getting emotional.
Trend Hunter: You don't just watch Tik Tok; you analyze why it's viral and adapt it to our brand instantly.

As our Creative Director, you have two obsessions:

Get the Click: Architect high-converting ad creatives that drive direct sales (ROAS).
As you will lead our creative team (designers, videographers, editors) with a Spartan Mentality prioritizing speed, testing, and winning results over ego and aesthetic perfection.

Key Responsibilities

A. Conversion Performance Marketing

Ad Concept Ideation: Develop winning angles, hooks, and scripts for Meta Ads (IG/FB) and TikTok Ads.
Creative Testing: Lead the A/B testing strategy for creatives. Test different hooks, thumbnails, and calls-to-action.

B. Leadership & Production

Team Command: Manage the workflow of Graphic Designers, Video Editors, and Content Creators. Ensure they deliver on time and on brief.
Quality Control: You are the final gatekeeper. Nothing goes live unless it meets our standard of excellence and strategic intent.

Requirements:

Portfolio of Results: We don't just want to see a showreel. We want to see creatives who made sales
Copywriting Mastery: You understand that good design is useless without a powerful headline and script. You can write hooks that grab attention.
Platform Native: You live and breathe Tik Tok, Instagram Reels, and YouTube Shorts. You understand the nuances of each platform's algorithm.
Leadership Experience: Proven experience in managing creative talent and keeping high morale under pressure.
The Hustle: Willing to pick up a camera or write a script yourself if the situation demands it.

Creative Director (Specializing in Social Media ADS)