User Acquisition and Retention Funnels, Incrementality Testing, Ad Tech Ecosystems, Marketing Analytics, Experimentation Frameworks, Data and Attribution Infrastructure, First-party Data Strategy, executive reporting, Multi-touch Attribution, Growth Strategy, Performance Marketing, Data-driven Portfolio Strategies

Sql, Google Analytics, AppsFlyer, Paid acquisition strategy, CAC, Incrementality, Programmatic channels, CTR, CLTV, CPM, Conversion rates, ROAS, Mixpanel

Power Bi, Google Analytics, Data Analytics, Display Advertising, Affiliate Marketing, Looker Studio, Onsite Search, Digital Media Channels, Performance Marketing