We're looking for an E-commerce Growth & Strategy Specialist to own the performance story across our marketplace channels — Shopee, Tokopedia, Lazada, and TikTok Shop. This role sits at the center of our marketplace funnel: you'll monitor traffic, product visitors, conversion rate, and other key metrics, diagnose what's holding growth back, and drive the initiatives that fix it. The goal is simple — improve funnel health and grow marketplace revenue.

Key Responsibilities

Monitor and analyze daily, weekly, and monthly performance across all marketplace channels (Shopee, Tokopedia, Lazada, TikTok Shop): traffic, product visitors, click-through rate, conversion rate, average order value, and add-to-cart rate.
Diagnose the root causes behind performance dips or plateaus — whether it's listing quality, pricing, stock availability, ads efficiency, or competitor activity — and back up findings with data.
Design and recommend growth initiatives (promotions, bundling, pricing adjustments, listing/content optimization, campaign timing) to lift conversion rate and revenue.
Partner with marketing, content, and marketplace operations teams to implement growth initiatives and track results.
Build and maintain regular performance dashboards and reports for management, highlighting channel health, wins, and risks.
Run competitor and market benchmarking across marketplaces to identify new opportunities.
Design and run A/B tests or pilot initiatives on listings and promotions, and measure their impact.
Stay current on marketplace platform algorithm changes, new features, and best practices across Shopee, Tokopedia, Lazada, and TikTok Shop.

Requirements

Bachelor's degree in Business, Marketing, Statistics, or a related field.
2–4 years of experience in e-commerce, digital marketing, or growth/analytics roles, with hands-on experience managing marketplace channels (Shopee, Tokopedia, Lazada, and/or TikTok Shop).
Strong analytical skills; comfortable working with marketplace seller-center dashboards (Shopee Seller Center, Tokopedia Seller Center, Lazada Seller Center, TikTok Shop Seller Center), Excel/Google Sheets, and other analytics tools.
Solid understanding of e-commerce funnel metrics — traffic, visitors, CTR, conversion rate, AOV — and how they connect to revenue.
Experience with data visualization/reporting tools (Looker Studio, Power BI, or similar) is a plus.
Strong problem-solving mindset — able to translate data into clear, actionable recommendations.
Good communication and cross-functional collaboration skills.
Detail-oriented, proactive, and comfortable working in a fast-paced, target-driven environment.

E-commerce Growth & Strategy Specialist (Marketplace)