About Us

PT Anugerah Pharmindo Lestari (APL) a Zuellig Pharma company, is a leading healthcare solutions company in Indonesia, and our purpose is to make healthcare more accessible to the communities we serve.

We provide world-class distribution, commercialization, and clinical trial support to support the growing healthcare needs in this region. The company was started forty years ago and has grown to become a billion-dollar business covering 514 cities with over 2,500 employees.

Our people serve more than 60,000 direct and indirect medical facilities and work with over 50 clients, including the top 20 pharmaceutical companies in the world.

Purpose Of The Role

Brand Manager will drive the growth and success of our brands. This is a critical role where you will be responsible for developing and executing comprehensive brand strategies, leading impactful marketing campaigns, and fostering strong brand equity. If you are a visionary marketer with a proven track record of brand building and team leadership, we encourage you to apply.

What You'll Do

Develop and execute integrated brand strategies aligned with business objectives.
Lead the planning and execution of ATL, BTL, and digital marketing campaigns.
Oversee social media and influencer marketing initiatives.
Drive product development and innovation from a brand perspective.
Develop and implement effective pricing strategies and trade marketing plans.
Manage and enhance brand equity and brand health.
Develop and manage marketing budgets and measure marketing ROI.
Lead successful new product launches.
Contribute to P&L management for assigned brands.
Lead and mentor a small marketing team, fostering a high-performance culture.
Collaborate effectively with cross-functional teams (e.g., Sales, Product Development, R&D).
Analyze market data, brand tracking studies, and marketing performance to inform strategies.

Must-Have

What Will Make You Successful:

Experience: Minimum of 10 years of experience in marketing and/or brand management.

Marketing Expertise

Proven experience in developing and executing successful ATL and BTL campaigns.
Strong understanding and practical experience in Digital Marketing, including Social Media and Influencer Marketing.
Demonstrated experience in Product Development from a brand perspective.
Solid knowledge of Pricing Strategy and Trade Marketing principles.
Deep understanding of Brand Equity building and management.
Experience in measuring Marketing ROI and managing marketing budgets.
Proven experience in launching new products successfully.
Familiarity with P&L management for brands.

Leadership Capabilities

Demonstrated ability to lead
Proven capability to effectively coordinate and collaborate with other related teams.

Analytical Skills

Strong proficiency in data analysis, including market data, brand health tracking, and marketing budget analysis.

Soft Skills

Exceptional communication and presentation skills.
Strong problem-solving and decision-making abilities.
Adaptability and resilience in navigating market changes.

Advantage To Have

Experience as Brand Manager in the FMCG or Pharma company

Why Join APL

We are committed to fostering an inclusive environment where our employees can learn, grow, and achieve shared success.
We champion diversity, equity, and inclusion, ensuring every individual feels valued, respected, and treated fairly.
As a leading multi-market healthcare solutions provider, we empower our employees to gain comprehensive knowledge and expertise in the dynamic healthcare industry across the region.
Enjoy the flexibility to effectively balance your work and personal life while taking charge of your career journey through our empowering growth opportunities.
Our Total Rewards program is designed to support your overall well-being in every aspect.

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Senior Brand Manager (CHC)