Job Description

Ensure effective and compliant execution of marketing field activities, including POSM deployment across designated outlets and channels.
Develop marketing field strategies and execution plans based on MD and FMS performance insights.
Monitor and evaluate field performance, providing actionable insights to improve brand visibility and execution effectiveness.
Prepare and analyze marketing field budgets, resource allocation, and budget utilization for cost control and monthly reporting.
Maintain and update MD master route plans to support operational effectiveness and accurate performance tracking.
Analyze and prepare comprehensive MD performance reports to support data-driven business decisions.
Perform other tasks as assigned by superiors

Job Requirements

Minimum Bachelor's Degree in Business Management, Marketing, or a related field.
Strong knowledge of Marketing Field, Trade Marketing, Merchandising, POSM, planograms, and in-store display standards.
Strong analytical and reporting skills, with the ability to analyze field data, performance KPIs, and merchandising reports.
Good project management and organizational skills, with the ability to manage multiple campaigns and activities simultaneously.
Strong budgeting and financial control skills, including budget tracking, cost optimization, and vendor cost negotiation.
Excellent communication and coordination skills to work effectively with cross-functional teams and external vendors/agencies.
Proficient in Microsoft Office, especially Excel.
Detail-oriented, proactive, and able to work independently in a fast-paced environment.
Preferred: 3-5 years of experience in Merchandising, Trade Marketing, Field Marketing, Sales Operations, or a related FMCG environment.

Merchandiser Performance Specialist