JOB SUMMARY

The Director of Sales & Marketing, based at Capella Ubud, Bali, holds a key leadership position responsible for overseeing and managing all aspects of the Sales & Marketing Division. As a member of the Guidance Team (Executive Committee), the individual contributes a high level of sales and marketing expertise to the property. The Director of Sales & Marketing establishes and drives strategic decisions in alignment with both property and brand strategies, with the objective of achieving the desired business performance.

THE ROLE

A member of the Guidance Team (Executive Committee), participates and contributes in the preparation and development of the Hotel's strategic and Business Plan.
Oversees and manages the daily operations of the Sales & Marketing department and ensures that all team members comply with service standards, departmental policies and operating procedures set by the hotel.
Solicit group, individual and other business directly and jointly with others through the execution of action plans.
Within established parameters quote and negotiate prices with customer representatives confirming reservations by letter and drawing up contracts; to close the transaction.
Upon closing, coordinate and follow-up with the concerned resort departments to ensure delivery of exceptional guest services.
Determine and recommend prospective customers by analyzing all available information, participating in and conducting customer interviews and preparing customer action plans.
Train the sales team accordingly in preparation of appropriate sale strategies.
Determine appropriate market segments towards maximizing hotel revenues.
Responsibility in maximizing the occupancy of conference and banquettes at the resort.
Create sales targets and networks with corporate clients, airlines, tourist offices and related fields.
Observe the market for relevant trends, monitoring competitors and the tide of events.
Responding appropriately through social media adhering to the Capella Social media guidelines.
Contribute to the price strategy aligned with the revenue manager for villa pricing and promotion
Maintain an up to date knowledge of the hotel daily services, activities, promotion, and event. Effectively communicate and update all team members on any changes to ensure guests receive up-to-date information.
Continually focus on the rejuvenation of Experiences by keeping abreast of industry trends and practices, update knowledge and skills to improve the product and service offering.
Reviews and prepares monthly financial reports, budget forecasting, expenditure reports for higher management review.
Ensures that all activities are carried out honestly, ethically and within the parameters of local law.
As directed, participate in trade shows, conventions and promotional events, within the resort, the industry and customer organizations
Ensure all team members recognizes the importance of Forbes standards as to deliver excellent audit and service performance.
Analyze guest feedback from direct feedback, comment card or any online reviews and providing strategic direction to continuously improve overall rating.
Empower team members to take ownership and responsibility in going beyond to exceed guest expectations. Delegate responsibility and expect accountability and regular feedback.
Monitor performances team members and provide effective performance feedback for improvements, recognition and performance appraisal as due.
Take ownership of individual's growth and be involved in career progression and succession planning of team members.

TALENT PROFILE

Qualification

Diploma / Degree in Hospitality Business Management or equivalent is preferred
Master's or Bachelor's degree in Sales and Marketing or Revenue Management

Work Experience

2 years of same position experience required.
4+ years Hotel Sales Experience with a preference of 2 years in a leadership role.

Technical Skills

Excellent command of written and spoken English
Competent computing skills (e.g. Microsoft Office)
Excellent communicator with personable character, passion for leadership in Sales & Marketing

Kindly be informed only shortlisted candidates will be notified.

Director of Sales and Marketing