Position Overview

We're looking for a General Manager of Sales and Marketing to lead our entire sales organization across multiple industrial equipment and product lines. You'll set company-wide sales strategy, manage division heads, and drive revenue growth while ensuring profitability and market positioning. This role requires deep industrial market expertise, proven turnaround experience, and the ability to blend commercial drive with technical depth.

Key Responsibilities

Develop and execute short-term and long-term sales strategies across all divisions (custom machinery, lubricants, burners, water treatment, UPS)
Lead and manage Sales Managers and division heads to achieve revenue and margin targets
Define product positioning, pricing strategy, and go-to-market approaches for each division
Identify new market opportunities and business development initiatives
Monitor sales performance, pipeline health, and market trends to identify risks and opportunities
Design and implement marketing programs that support sales objectives
Lead turnaround initiatives for underperforming divisions or market segments
Foster collaboration between sales, engineering, procurement, and operations teams
Approve major proposals, pricing strategies, and contract negotiations
Build high-performing sales culture focused on results and customer satisfaction

Required Qualifications

Bachelor's in Industrial/Mechanical Engineering (Master's in Business/Marketing strongly preferred)
20+ years in industrial sales, including 10+ years in senior management
Proven experience in business turnaround and transforming underperforming organizations
Fluent in English

Compensation & Benefits

Health insurance
Daily lunch
Company vehicle for client visits
Travel opportunities to other cities (all expenses covered)