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This role is responsible for improving paid media conversion performance by optimizing landing pages through data analysis, experimentation, and creative improvements. This role works closely with the Paid Media, Creative, and Media Buying teams to turn performance insights into optimization strategies that generate more qualified leads.

Key Responsibility

Analyze landing page performance data to identify conversion barriers and optimization opportunities.
Turn landing page performance data into actionable insights and develop optimization strategies across customer journey, copy, creatives, CTA, etc.
Develop and execute A/B testing, creative testing, and other landing page optimization experiments.
Monitor experiment results, identify key learnings, and continuously optimize landing page performance.
Collaborate closely with the Paid Media, Creative, and Media Buying teams to implement and evaluate optimization initiatives.

Requirements :

Strong analytical thinking with the ability to transform performance data into actionable insights and optimization strategies.
Exposure to performance marketing, with a solid understanding of Meta Ads and Google Ads metrics.
Strong understanding of customer journey, user behavior, and conversion funnel principles.
Hands-on experience with landing page optimization, A/B testing, and conversion rate optimization (CRO).
Good understanding of UI/UX best practices for creating high-converting landing pages and digital experiences.
Basic design skills using Canva, Adobe Photoshop, Figma, or similar design tools.

Customer Journey Analyst