About Astro

ASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within 15

minutes. Founded in 2021 by a group of seasoned e-commerce executives and is backed trusted international

investors, it is our mission to make people's lives simpler and easier by saving them time, energy, and money.

Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold,

adventurous, and technologically advanced.

Interested in working for a company that pushes the boundaries and strives to be the best Join us now to be a

part of this ground-breaking mission!

About this Position

As a Category Development Associate, you will play a key role in growing ASTRO's Private Label Food &

Beverage business. You will own category performance, identify growth opportunities, and drive end-to-end

initiatives—from portfolio optimization and competitor analysis to new product development and commercial

execution.

Job Description:

As our Astronaut, your missions are:

Own and manage the performance of ASTRO's Private Label Food & Beverage portfolio, including

Ready-to-Eat and Ready-to-Drink products.

Monitor category performance, sales, margins, customer penetration, and key commercial metrics to

identify growth opportunities.

Conduct market research, competitor benchmarking, pricing analysis, and consumer trend analysis to

recommend new product initiatives.

Develop and execute category strategies to drive revenue growth, profitability, and portfolio expansion.

Manage SKU rationalization, assortment planning, and product lifecycle management.

Collaborate with Procurement, Product Development, Marketing, Campaign, and Supply Chain teams to

ensure successful product launches and execution.

Coordinate project timelines, stakeholder communications, product samples, and launch readiness.

Prepare business analysis and performance reports to support strategic decision-making.

Continuously identify opportunities to improve category performance through data-driven

Requirements:

In order to launch the missions successfully, you need to have:

Bachelor's Degree in Business, Marketing, Accounting, Economics, or a related field.

2–4 years of experience in Category Management, Brand Management, Trade Marketing, or

Commercial, preferably in Food & Beverage, FMCG, Retail, or Quick Commerce.

Strong understanding of category management, product portfolio, SKU management, and product

lifecycle.

Strong analytical skills with the ability to interpret sales performance, market trends, customer insights,

and P&L.

Proficient in Microsoft Excel or Google Sheets (Pivot Tables, Lookup Functions, Sumifs).

Experience in competitor analysis, pricing strategy, and category performance monitoring.

Excellent communication, stakeholder management, and project management skills.

Highly organized, detail-oriented, proactive, and able to thrive in a fast-paced environment.

Commercially driven with a strong sense of ownership and a growth mindset.

Category Development (Food and Beverages)