Role Overview

As the Brand Marketing Senior Manager, you will own Pluang's brand presence across paid media, earned media, and live brand experiences. You are the person who brings a campaign to life — from crafting the integrated media plan, all the way through to the press release and the on-ground activation.

This is a senior individual contributor and managerial role at the same time. You will co-lead brand campaign development with Product Marketing and Creative, own Pluang's integrated media strategy, and be the go-to for anything that touches how the brand shows up in the world — including when things go wrong.

Strong stakeholder management isn't a nice-to-have here — it's the job. You'll be pulling internal teams and external marketing vendors & partners in the same direction at the same time, and your negotiation leaves both sides feeling they won.

You will report to the Head of Brand & Consumer Marketing and work closely with the Content Strategy and Community teams

Responsibilities:

Brand Campaign & Integrated Media Planning

Co-lead brand campaign development end-to-end with Product Marketing and Creative
Own integrated media planning: strategy, channel selection, media buying (OOH, digital, broadcast), and post-campaign reporting
Lead big media buys including OOH placements and Mega KOL activations — from brief through to reconciliation
Translate campaign objectives into sharp media plans with clear KPIs and budget allocation

Campaign Production & External Partner Management

Own campaign production management across all brand touchpoints
Lead vendor negotiations — rates, timelines, scope of work, and deliverables, working closely with Procurement, Legal and Finance leads
Ensure every production is well executed on brief, on time, and on budget
Manage agency and production house relationships with commercial discipline together with Creative Director and Project Manager

Media & Brand Partnerships

Develop and manage Pluang's media and brand partnership portfolio in support of SEO and Brand Consideration growth
Identify, pitch, and close strategic partnerships that extend brand reach and reinforce brand positioning
Work with the Content Strategy Lead to ensure partnership content is editorially coherent

PR & Brand Activation

Own PR strategy and BAU execution: media releases, agency briefing, media relations, and crisis communications
Lead brand activation through event support and on-ground execution in coordination with the Community teams, our Media Partner and appointed Event Organizer
Serve as Pluang's first line of response in a media or reputational crisis

Requirements:

Background: You are either an ex-media agency planner who has moved brand-side and brings deep media planning fluency, or a brand marketer who has consistently owned media strategy and buying. PR experience is a strong plus. You must have enough MarComm breadth to also cover event planning when needed.

Proven ability to orchestrate complex, multi-channel campaigns from brief to post-mortem
Sharp creative judgment — you know what a good campaign looks like and can articulate why
Confident negotiator with vendors, media owners and their editorial teams, and agency partners
Comfortable owning a budget and being accountable for media ROI
Experience handling PR, media relations, or crisis communications — or a credible track record of working alongside PR specialists and stepping in when needed
Minimum of 9 years in brand marketing, integrated media, or communications

Work Environment Details:

Attractive compensation package - competitive salary, flexible bonus scheme.
We are always looking for ways to promote and inspire innovation. So, come build your dream with us.
Individual career path - management and technical career growth, enhanced by learning and development program, regular performance assessment, teams of multi-national IT professionals.
Healthy work environment - company-sponsored medical program and beverage program.
Friendly policies to support Work-life balance, team building, and celebrations.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pluang Company Overview

Empower millennials to achieve financial freedom through a diversified range of simple investment options. At Pluang, it is our dream to provide access to all financial products and investment options in a simple and easy way. People from any background should be able to access the financial products market.

Supported by robust technology, Pluang empowers you to achieve future financial freedom. Our user-friendly application helps you make financial investments with a very low budget but high return.