Position: Area Sales Manager (ASM)

Location: Chennai

Industry: FMCG – Food (Masala Preferred)

Job Summary

We are looking for an experienced and performance-driven Area Sales Manager (ASM) to manage our sales operations in Chennai. The ideal candidate must have a minimum of 10 years experience in the FMCG food sector, with a strong preference for candidates who have worked in spices/masala products.

Key Responsibilities

Drive primary and secondary sales in the assigned territory (Chennai and nearby markets).
Handle distributor and retailer network expansion and management.
Develop sales strategies to meet monthly, quarterly, and annual targets.
Lead and mentor a team of Territory Sales Officers/Executives.
Plan and execute trade promotions, new product launches, and retail visibility initiatives.
Monitor competitor activities and market trends; provide timely feedback to the management.
Ensure compliance with company policies, pricing, and commercial terms.
Submit regular reports and analysis on territory performance.

Key Requirements

Minimum 10 years of experience in FMCG food sales.
Strong experience in masala/spices product sales is highly preferred.
Sound knowledge of Chennai and Tamil Nadu retail/wholesale markets.
Proven experience in managing distributor and retail networks.
Fluent in Tamil and English; Hindi is an added advantage.
Bachelor's degree in any discipline (MBA preferred).
Willingness to travel extensively within the region.

Desired Attributes

Excellent leadership and communication skills.
Target-oriented and self-motivated.
Strong negotiation and relationship-building abilities.
Good analytical and reporting skills.

Area Sales Manager (ASM)-Chennai