Key Responsibilities:

Research Planning and Execution:

Plan, execute, and drive user studies to understand user behavior and interactions with our products.
Utilize methodologies such as focus groups, contextual interviews, fly-on-the-wall, and shadowing.

Behavioral Analysis and Archetypes:

Identify behavior patterns among users and create behavioral archetypes.
Promote understanding of user archetypes across business units through storytelling and engagement techniques.

Communication and Collaboration:

Communicate a holistic picture of the user experience to cross-functional teams.
Collaborate with marketing, product, and design teams to identify research needs and inform product decisions.

Product Lifecycle Representation:

Conduct contextual user walkthroughs to identify gaps and opportunities for product improvement.
Represent customer needs throughout the design and development lifecycle, from discovery to validation and adoption.

Adaptation of Research Techniques:

Apply and adapt research methods to meet specific project goals.
Engage directly with customers to define user types, use cases, and UX opportunities.

Influence and Validation:

Partner with Product Managers and Designers to guide product strategy.
Validate feature and design directions through usability testing, early concept testing, and participatory design.

Data Analysis and Insight Generation:

Analyze qualitative and quantitative data to generate actionable insights.
Present findings through artifacts such as user segments, persona frameworks, user journeys, and task analyses.

Mentorship and Advocacy:

Mentor junior team members and champion UX research practices across the organization.
Collaborate closely with product and engineering teams to drive research-informed design.

UX Researcher