17:I[832,["6669","static/chunks/app/(Engagement)/similar-jobs/%5Bid%5D/page-8b9fded166c9e5ec.js"],"default"] 19:I[5878,["6669","static/chunks/app/(Engagement)/similar-jobs/%5Bid%5D/page-8b9fded166c9e5ec.js"],"Image"] 18:T7ce,Responsibilities

Develop and execute brand strategies that directly support annual sales targets and market expansion goals.
Lead product development, packaging, and innovation to meet market needs and consumer preferences.
Analyze sales data (sell-in, sell-out), market share, and campaign performance to optimize brand strategy and ROI.
Plan and implement integrated marketing campaigns across ATL, BTL, and digital channels.
Manage the marketing budget and evaluate effectiveness of brand and trade activities.
Collaborate with cross-functional teams (R&D, Sales, Supply Chain, Trade Marketing) to ensure alignment and smooth execution.
Maintain strong relationships with external partners such as creative agencies, media, and research firms.
Track brand performance, conduct regular reviews, and provide recommendations to achieve business objectives.

Requirements

Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus.
Minimum 2-3 years of experience in brand management, preferably in FMCG with proven exposure to B2B channels or trade marketing
Strong understanding of FMCG supply chain dynamics, including distributor networks, GT, MT, and Horeca operations.
Experience working with sales data, distribution metrics (coverage, velocity, shelf availability), and market insights.
Analytical mindset with ability to make data-driven decisions and present findings clearly.
Creative, proactive, and able to collaborate effectively with cross-functional teams (Sales, Supply Chain, R&D).
Excellent communication and presentation skills – confident in engaging internal stakeholders and externa

Brand Manager - DAIRY/MILK