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Key Responsibilities

Own Growth Strategy: Define and execute the product strategy for merchant retention, activation, and engagement across all BukuWarung products
Build Experimentation Culture: Establish A/B testing frameworks, define experiment roadmaps, and drive a culture of data-driven decision making
Drive User Experience Improvements: Identify friction points in merchant journeys and prioritize UX improvements with measurable impact
Define Success Metrics: Establish and own growth KPIs including retention rate, activation rate, and user engagement metrics
Cross-Functional Leadership: Partner with Data, Marketing, and Business teams to align growth initiatives with company goals
User Research: Understand merchant needs, pain points, and behaviors to inform product decisions

Qualifications

10+ years of product management experience, with at least 5 years focused on growth, retention, or user engagement
Experience in fintech, payments, or financial services is strongly preferred
Experience with consumer or SMB products (B2C or B2B2C) in SEA markets
Proven track record of running A/B tests and experiments with measurable business impact
Strong analytical skills — comfortable with cohort analysis, funnel metrics, and data-driven prioritization
Experience with experimentation platforms (e.g., Amplitude, Mixpanel, internal tools)
Ability to work autonomously — define own roadmap, set priorities, and drive execution with minimal direction
Excellent communication skills — can influence stakeholders and present to lead

Lead Product Manager - Growth & User Experience