Leading through ambiguity, customer profitability, Customer Value Proposition, Account strategy and business planning, Business Acumen, Coaching, Channel marketing activation, Customer Segmentation, Internal alignment, partner relationship management, Negotiating value, Digital Fluency, Channel Management, Customer and competitor understanding, Commercial Acumen, Agility core practices, Managing strategic partnerships, Negotiation planning and preparation, Consultative selling skills, Commercial performance, Marketing strategy and programmes, Offer execution and growth, Offer and product knowledge