Job Description

About the Role

We're looking for a motivated, detail-oriented Marketing Features & Analytics Specialist to support the planning and execution of marketing campaigns within our Cash-In/Cash-Out (CICO) segment. You'll work hands-on across campaign planning, execution, and performance tracking for products including money transfer, top-up, and user KYC.

What You'll Do

Campaign Planning & Execution

Plan and execute CICO marketing campaigns as part of a squad with Product, Brand & Partnerships (B&P), and Business Development (BD) teams
Coordinate 360° campaigns across digital, in-app, social media, and offline channels together with the brand team
Manage timelines, deliverables, and execution details to ensure smooth rollouts

Campaign Performance Tracking

Track campaign performance using internal dashboards and reporting tools
Compile post-campaign reports and support basic results analysis
Surface insights and improvement opportunities for future campaigns

Stakeholder Management

Partner with internal teams (Product, Design, Operations, BD, B&P) to drive campaign execution
Coordinate with external partners on campaign requirements, timelines, and deliverables

Market & Competitive Research

Research market trends, CICO campaigns, and competitor activity
Share insights to inform campaign planning and execution

Requirements

Bachelor's degree from economics field or STEM (Science, Technology, Engineering, or Mathematics)
1+ years of experience in a fast-paced environment — Tech, Management Consulting, or FMCG preferred. Fresh-graduates are welcomed
Campaign marketing experience in digital financial services is a strong plus
Strong project management and organizational skills
Excellent communication and interpersonal skills
Creative thinking and a problem-solving mindset
Comfortable collaborating across cross-functional teams
Customer/user-oriented

Marketing Features & Analytics Specialist – Cash-In/Cash-Out (CICO)