About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Overview

Responsible for developing insight-driven content strategies that connect brand objectives with audience behavior across platforms. Content Planner plays a key role in shaping content direction, ensuring relevance, consistency, and performance across the consumer journey while collaborating closely with media, creative, and KOL teams.

Key Responsibilities

Content Strategy & Planning
Develop full-funnel content strategies aligned with campaign and business objectives
Define content roles across platforms (Social, Video, KOL, Digital Ecosystem)
Translate media plans into clear content direction and messaging frameworks
Support both always-on content and key campaign/launch moments
Content Development & Execution
Create content briefs, key messages, and storytelling angles for campaigns
Ensure content consistency across channels while adapting formats per platform
Work closely with creative, social, and KOL teams to bring ideas to life
Monitor content delivery to ensure alignment with strategy and timelines
Data-Led Content Optimization
Analyze content performance (engagement, views, CTR, conversions)
Identify insights on what content works, what doesn't, and why
Recommend optimizations and content iterations based on data
Leverage trends, platform algorithms, and audience behavior in planning
KOL & Social Content Integration
Support KOL/content creator strategy and briefing
Align KOL content with brand messaging and campaign objectives
Ensure integration between paid media and organic/social content
Collaborate with influencer/KOL teams for content amplification
Cross-Team Collaboration
Work closely with media planners to align content with channel strategy
Collaborate with creative, social, and performance teams for execution
Ensure content plans are feasible within timelines, budgets, and platform requirements
Support Planning Manager/Group Heads in campaign development and presentations
Client & Stakeholder Support
Prepare content strategy decks, ideas, and rationale
Present content direction and explain strategic thinking to clients
Support ongoing content performance reviews and recommendations

Key Capabilities & Skills

Strong understanding of content strategy and social media ecosystems
Ability to translate business objectives into engaging content ideas
Familiarity with platform formats (TikTok, Instagram, YouTube, etc.)
Data-driven mindset with ability to interpret content performance metrics
Strong storytelling and briefing skills
Structured thinking with attention to detail
Adaptable and able to manage multiple priorities

Basic Requirements

1–3 years of experience in content planning, social media, or digital marketing
Experience working with content, KOLs, or campaign-based projects
Understanding of digital platforms and content formats
Strong PowerPoint and Excel / Google Sheets skills
Bachelor's degree required

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Executive Content Planning