Confidential Recruitment – FMCG Company (under a Leading Group)

Position: Area Sales Manager

Homebased: Surabaya

Headcount Type: Additional – Expansion

Employment Type: Full-time

About the Company

This position is part of a confidential recruitment process for a fast-emerging FMCG group that has achieved strong market share and brand recognition across countries.

The group continues to strengthen its presence in the personal care and beauty segment, supported by solid infrastructure, robust distribution networks, and a high-performing commercial organization. The company is currently executing a strategic nationwide expansion, focusing on deepening market penetration and building a stronger offline presence across key channels.

At this stage, the recruitment remains confidential, as internal brand alignment and business rollout plans are being finalized. This confidentiality reflects the company's professional integrity and structured approach to managing business transitions, ensuring the process is handled with responsibility and respect for all involved parties.

Role Overview

The Area Sales Manager will be responsible for leading regional sales operations and offline market expansion, ensuring strong commercial performance and visibility within the assigned area.

This role requires a strategic yet hands-on leader who can balance sales execution, team development, and distributor management, while maintaining close collaboration with both local and expatriate stakeholders. The ideal candidate combines data-driven decision-making with strong field leadership and agility in fast-paced FMCG environments.

Key Responsibilities

Lead and manage sales, coverage, and distribution performance across the assigned region.
Drive offline channel expansion and visibility, ensuring sustainable sell-in and sell-out growth across GT, MT, and other retail channels.
Build and maintain strong partnerships with distributors, sub-distributors, and key trade partners to achieve business targets.
Collaborate with trade marketing, finance, and supply chain to ensure smooth operational execution.
Provide accurate and timely sales forecasts, performance reports, and market insights to support business decisions.
Lead, coach, and develop sales teams, ensuring route effectiveness, discipline, and productivity.
Work collaboratively with cross-functional and expatriate leaders to align priorities and deliver consistent execution.

Requirements

Bachelor's degree in Business, Management, or a related field.
Min. 3 years of experience in FMCG managerial sales role.
Proven success in distributor management, field leadership, and route-to-market implementation.
Strong analytical and commercial acumen, with the ability to translate data into actionable strategies.
Excellent communication skills in English and Bahasa Indonesia, both written and spoken.
Strong stakeholder management skills, with experience engaging expatriate leaders.
Highly adaptable and results-oriented, thriving in fast-paced FMCG environments.
Willingness to travel frequently to manage regional operations.

Why This Role Matters

Be part of a nationwide expansion initiative under one of the most recognized FMCG groups in Asia.
Work closely with international leadership and gain exposure to high-impact market development projects.
Play a key role in building and scaling distribution and retail strength for a major beauty and personal care brand.
Thrive in a dynamic, performance-driven culture that values collaboration, ownership, and results.

Confidentiality Disclaimer

This recruitment process is being conducted under strict confidentiality. All information shared at this stage is intended solely for recruitment purposes under the FMCG group.

The confidentiality reflects the company's commitment to professionalism and ethical business conduct, ensuring that all communications are managed transparently and responsibly. Once the internal alignment phase is complete, shortlisted candidates will receive full company details.

We appreciate your understanding and trust throughout this process. Transparency and respect will remain our priority at every stage of the recruitment journey.

Area Manager (Surabaya - Interior Residential)

Area Sales Manager - Surabaya