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About the Role

The MarTech Specialist will play a critical role in driving customer engagement, repurchase, retention, and win-back for AIA's life insurance business through advanced marketing technology solutions. This role focuses on leveraging automation, personalization, and data-driven insights to support customer lifecycle initiatives, including onboarding, renewal, repurchase, and win-back campaigns. The specialist will manage AIA's marketing technology ecosystem, ensuring seamless integration and optimization to deliver personalized experiences across digital channels.

Manage and optimize AIA's MarTech stack, including:
- Personalized content platformsfor onboarding and engagement.
- Messaging automation toolsfor WhatsApp and other direct channels.
- Marketing CRM systemsfor campaign orchestration and customer lifecycle management.
- Other tools supporting campaign automation, analytics, and customer journey orchestration.
Design and implement automated campaigns to support customer repurchase, retention, and win-back strategies.
Collaborate with Customer Engagement, Content, and Retention teams to deliver personalized communication across channels.
Ensure integration between MarTech platforms and core systems (CRM, policy administration, data warehouse).
Monitor campaign performance and provide actionable insights to improve engagement and conversion.
Maintain data integrity and compliance with regulatory requirements (e.g., PDPA).
Manage relationships with MarTech vendors, including overseeing service delivery, negotiating and processing contract extensions, and ensuring continuity of services.
Stay ahead of MarTech trends and recommend innovative solutions to enhance customer experience.