Responsibilities
About the team:
This role will support SMB (Small Medium Business) Platform-Level Projects where you will lead high-impact initiatives to drive GMV growth for our sellers or focus on internal optimizations. You will work within a dynamic environment, where each quarter's priorities are set based on platform most urgent needs. Success in this role means skillfully managing multiple complex projects, collaborating across functions, and influencing key stakeholders with data-backed insights.

Roles & Responsibilities:
1. Strategic Leadership & Resource Maximization
Own the Campaign Vertical: Serve as the definitive SMB ambassador and strategic counterpart to the central IMC team across TikTok Shop.

Unlock Ecosystem Value: Influence without authority to align cross-functional OKRs. You will ruthlessly advocate for SMBs, maximizing the resources we extract from platform-level campaigns (traffic, subsidies, flash sale slots) to ensure our sellers are the focal point of every major commercial event.

2. Heavy Operations & Elite Data Analytics
Master the Data: Slice and dice massive, high-volume datasets like butter. Leverage Aeolus, Advanced Excel, and other analytical tools to turn ambiguous data into sharp, actionable strategic levers.

Diagnose the Funnel: Apply rigorous logic and flawless attention to detail to deconstruct the campaign lifecycle. You must definitively manage and optimize the operational funnel: Seller Eligibility → Participation Rate → Resource Allocation Efficiency → Conversion → GMV Growth.

3. Flawless Campaign Execution & ROI Delivery
Drive Outsized Incremental GMV: Take end-to-end, heavy-ops ownership of highly complex, quarterly platform campaigns optimized for massive revenue expansion.

Scale Impact: Manage concurrent, multi-threaded workstreams with zero drop-off in quality. Ensure that every dollar of secured IMC budget translates into an ROI that is exponentially greater than the sum of its parts.

4. Executive Synthesis & Communication
Narrative Ownership: Translate complex campaign data, operational bottlenecks, and strategic pivots into crisp, Amazon-style 1-pagers.

5. Drive Decisions: Communicate campaign post-mortems, live-event progress, and future resource needs leadership with logically airtight, data-backed precision.

Qualifications
Minimum Qualifications:
- Bachelor's degree or higher
- 3+ years in high-stakes, detailed execution, and analytically rigorous environments (e.g., top-tier management consulting, investment banking, or hyper-growth tech strategy) with a proven track record of complex stakeholder management.
- Analytical & Ops Rigor: Elite quantitative skills paired with attention to detail. You naturally break down ambiguous, multi-variable campaign problems into MECE components and execute flawlessly at scale.

Preferred Qualifications:
- Mindset: Zero ego, fiercely agile, and intellectually hungry. You thrive on a hyper-growth learning curve and care exclusively about driving outsized business impact in a high-velocity environment.
- Executive Presence: Highly proficient in synthesizing information, commanding a room, and driving alignment among cross-functional stakeholders to secure the wins your team needs.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Shop by Tokopedia - SMB Strategic Program Specialist, Campaign - Indonesia